B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

Mark Donnigan constructs disruptive ingenious startups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive real organization outcomes for technical and product-centric creators. Mark's development and market development experience covers twenty years as a transformative B2B marketing and magnate, driving need